July 7th, 2025Help for wine industry

The state government is investing in the sustainability and profitability of Victoria’s prestigious wine industry – backing regional jobs and tourism.

Minister for Agriculture Ros Spence has announced a $160,000 investment to support Wine Victoria to provide the wine industry with the knowledge, tools and resources they need to improve their practises and outcomes.

The investment is matched by Wine Australia to total $400,000 to expand services, providing relevant and targeted advice, information and support to grape growers and winemakers to improve sustainability and innovation.

The extension officer will be a part of a national network of officers supported by Wine Australia, to guide wine grape growers, winemakers and other stakeholders with their farming and wine production practises.

Wine is an integral part of Victoria’s regional economy, providing jobs at wineries, vineyards, and cellar doors and contributes $9.5 billion to the Victorian economy. The industry attracts visitors from across the state and around the world into Victoria’s wine regions, proving to be an enduring and popular tourist drawcard.

The Government is backing the wine industry through market development programs including the $4.5 million Wine to the World export program. We are also working closely with industry to capture new opportunities as part of the Victorian Wine Strategy, which is set to be launched later in 2025.

The strategy has been co-designed with the Victorian wine industry, following extensive industry engagement in 2024-25. It focuses on improving domestic and international trade, innovation and sustainability, tourism, and people and community.

For more information on the Victorian Wine Strategy, visit agriculture.vic.gov.au/crops-and-horticulture/wine-and-grapes/wine-strategy