December 14th, 2025TAC safety campaign

The Victorian Government is encouraging drivers to make the right choices behind the wheel this holiday season.

A new campaign launched by the Transport Accident Commission (TAC) and Victoria Police highlights the risks of speeding and drink driving, and the critical role police play in deterring these dangerous behaviours.

Two new hard-hitting television ads are central to the campaign, one with a family in a drink-driving scenario and another with a young group of friends in a speeding scenario.

In both ads, the driver is about to make a life-altering choice when they arrive at a crossroad. One path reveals the harsh reality of being caught by police, while the other shows the aftermath of a devastating crash.

Each ad closes with a powerful reminder – “How your holiday ends is your choice”.

The campaign, which is targeted at holiday season travel, comes as 272 people have lost their lives on Victorian roads in 2025 – compared with 274 lives lost at the same time last year.

Victoria Police will increase traffic enforcement operations over the Christmas and holiday period, targeting dangerous behaviours including speed, distractions, and drink and drug driving.

This campaign will be seen across television, billboards, radio, print, cinema, social media and mobile digital platforms, from Monday, 15 December until Sunday, 1 February.