October 1st, 2026MOTORCYCLIST AWARENESS MONTH PUTS RIDER SAFETY IN FOCUS
Victorian motorcyclists and drivers are being urged to look out for each other as Motorcyclist Awareness Month (MAM) begins and rider numbers are set to increase with the onset of warmer weather and longer days.
Led by Victoria’s Motorcycle Community Engagement Panel, with support from the TAC, Victoria Police and the Department of Transport and Planning, MAM calls on drivers to actively look out for riders and for motorcyclists to take think about the steps they can take to improve their safety.
Motorcyclists are some of our most vulnerable road users because they have limited protection. Despite representing just four per cent of Victoria’s registered vehicles, motorcyclists account for 21% of road deaths and around 20% of serious injuries.
- Full media release here link here.
- Radio news grabs attached with TAC Head of Road Safety, Sam Cockfield
- Video News Release link here (feat. Tac Head of Road Safety, Sam Cockfield, lived experience story from the Robbins Family, mother Louise, Father Jeff, Brother Nathan and TAC Therapy dog, Harmony, and Rob Salvatore from the Motorcycle Community Engagement Panel).
A bit more about the Robbins family: The Robbins family lost Jayden to a motorcycle accident in 2017. Jayden was side swiped by a car on his way home from work, while only travelling 15km/h and wearing the right visibility and protective gear.
Louise and Jeff are Jayden’s parents and are advocates for raising awareness for road safety and knowing that driving a vehicle is a responsibility.
Jayden’s brother, Nathan, has become a first responder since losing his brother, inspired by what happened to make a difference. Younger sister, Eliza, is non-verbal and after losing her brother has received a therapy support dog, Harmony, to help her with her grief
