March 7th, 2026New chair for Destination Central Victoria

Dianne Smith is the new chair of Destination Central Victoria.
An experienced non-executive director and former CEO, Dianne brings years of experience working in the visitor economy, water, public land, and local industry capability sectors.
With leadership roles at the Victoria Tourism Industry Council, Melbourne Chamber of Commerce, Ballarat Tourism and Industry Capability Network Victoria, and as former Deputy Chair of Puffing Billy Railway, Dianne brings industry experience and a strong commitment to tourism, events and regional growth.
In addition to taking on this role with DCV, Dianne is currently a board director at Central Highlands Water, a member of Zoos Victoria’s advisory Revenue and Growth Committee, and a Club Victoria Ambassador with the Victorian Convention Centre Trust.
Formerly Daylesford Macedon Tourism, DCV was formed in July 2026. The new entity encompasses the shires of Hepburn, Macedon Ranges, Mount Alexander and Central Goldfields. Since its inception, an interim board has been in place.
Interim chair Liz Corbett said Dianne joined DCV at an exciting time, as the organisation takes on an expanded footprint, with a visitor economy valued at close to one billion dollars.
“We’re proud to build on the legacy established by Daylesford Macedon Tourism, and with Dianne now stepping into the role, we’re confident that momentum will only grow.
“Under her leadership, DCV will strengthen its impact and continue delivering results for businesses, communities and visitors across Victoria’s Heartland.”
At the recent launch of DCV’s new, Victoria’s Heartland brand, Dianne said one of the keys to successful tourism was collaboration “and industry operators in this region show a genuine desire to unite under the new brand”.
“Added to this strategy, the support of governments makes it a wonderful time to join a region that is positive about working together. I am excited by this opportunity to chair the DCV Board, and to contribute to the region’s future prosperity.”
Dianne starts in the new role on May 4.
Link: www.victoriasheartland.com.au