February 1st, 2022Planting roots

While being green is perceived by some to be more costly, more than half of Australian businesses (55%) are confident that implementing these initiatives will increase their profitability in 2022 – a belief that shopper sentiment seems to support. 

One in three (34%) Australians say they always choose sustainable products and services over non-sustainable options if the cost is the same, while 32% would still choose the more sustainable option even if slightly more expensive. Just over half (53%) of Australian businesses say they intend to diversify their product or service offering this year to make it more sustainable, meeting this growing customer demand. 

Overall, making purchases that benefit the environment is now considered to be on par with supporting local Australian businesses (53%) in the eyes of climate-savvy consumers, and only slightly behind making purchases that save them money (60%).