February 1st, 2022The role of technology in empowering us

Australian consumers and business leaders are open to using technology to become more sustainable (61% and 72%, respectively). The majority of consumers who make efforts to track their carbon footprint or sustainable behaviour do so via technology such as apps or wearables (84%), while a quarter (25%) said they would purchase more products and services from brands that allowed them to track their carbon consumption.

Nearly three quarters (72%) of business leaders are interested in adopting new technologies to improve their sustainable practices, including data analytics (45%), automation technology (42%) and blockchain (32%), which can enable brands to trace and share product lineage, so customers can make informed purchases.

“In the digital age, businesses and consumers alike can leverage technology to track and manage carbon and other emissions across the value chain, from sourcing materials and manufacturing to final distribution and personal consumption. Mastercard is committed to using technology and its global network to inspire and enable collective action that fosters a more sustainable digital economy,” concluded Wormald.