June 18th, 2022

In just under 100 days, one of Victoria’s most iconic and loved events, the Melbourne Royal
Show will return bigger and better than ever before, being held from Thursday 22 September to
Sunday 2 October 2022 with a refreshed program of much loved favourites and exciting new
experiences that are sure to appeal to all Victorians, young and old.
The Royal Agriculture Society of Victoria revealed the rebrand to Melbourne Royal and in
turn a renaming of the Melbourne Royal Show, signifying an exciting new era for the
organisation.
“This year the Melbourne Royal Show will be like no other great family fun and farm experiences
by day and a feast of fabulous food, entertainment and live music by night,” said Brad Jenkins
Melbourne Royal Chief Executive Officer.
“There will be loads of fantastic new attractions and unique experiences along with a revamped
evening program featuring a line up of some of Australia’s best musical tale nt.”
All the quintessential Show favourites will still be there including the animal nursery, thousands
of farm animals on display, the dog show, woodchopping, arts and crafts, showbags and rides.
Speaking of the rebrand, Mr Jenkins said: “After extensive review, consultation and
consideration with our partners , we made the decision to rebrand the organisation from RASV
to Melbourne Royal to help better reflect the variety of events, awards and experiences that our
organisation represents . The Melbourne Royal name is familiar to many, particularly our
members and exhibitors who commonly refer to being involved or participating at the Melbourne
Royal , so this felt like the next natural evolution of our brand.”
In addition to the Show, Melbourne Royal also conducts the Melbourne Royal Australian
International Beer Awards, Melbourne Royal Wine Awards, Melbourne Royal Australian Distilled
Spirits Awards, Melbourne Royal Australian International Coffee Awards and other celebrations
of excellence in food, beverages, and agriculture.”