May 28th, 2022Drink up

The state government’s Drink Victorian program is backing Victorian drink producers across the state to showcase their produce and encourage people to try more locally produced beverages.
The ‘Regional Famils Program’ allowed buyers and sommeliers to get a better understanding of the producers, their stories and the products our state has to offer.
Throughout May, more than 80 industry members toured eight drinks regions including Central Victoria, Geelong and Bellarine, Gippsland, Rutherglen and Beechworth, Yarra Valley, Otways, Grampians and Pyrenees; King and Alpine Valley and the Mornington Peninsula.
The events forged a stronger connection between regional producers and the markets they supply to as they showcased the diversity and range of Victorian beverages. More than 100 producers were involved including winemakers, brewers, distillers and non-alcoholic producers.

Minister for Regional Development and Agriculture Mary-Anne Thomas said the government was backing Drink Victorian to boost industry knowledge and create more market demand for locally produced drinks, which will help to create jobs.