June 23rd, 2024Growth mindset in uncertain times: tourism conference

Daylesford Macedon Tourism will host Growth Mindset in Uncertain Times at the Macedon Ranges Hotel & Spa this Wednesday, June 26 from 8.30am to 3.30pm.

This year’s theme is about having a growth mindset in uncertain times. The conference will hear from some of the country’s most innovative and forward thinking leaders.

Topics for discussion include learning about using AI to generate content, how to market a business in challenging times, and why invest when others are cutting back.

There will be a chance to gain insights into the international market and what they expect, as well as real life examples of how to get traction in the weddings and events space.

A finance expert will talk about how to survive in a lower spend environment, and speakers from Visit Victoria and Tourism Australia will also keep the audience up-to-date with the latest marketing initiatives, and how to get involved.

The keynote speaker, Dan Monheit, CEO and the cofounder of Hardhat, is a behavioural scientist who has presented on the international stage and worked with the likes of Visit Victoria, and will talk about the power of a positive mindset and bring real life examples.

Also speaking are Macedon Ranges Shire CEO Bernie Sullivan and Hepburn Shire CEO Bradley Thomas, pictured above, on the theme: Housing, Planning and more: how councils are enabling growth.

The cost is $79 +GST for DMT partners and $158 +GST for non-partners.

Link: www.dmrtourism.com.au/events/

Words: Donna Kelly