December 7th, 2021Industry recognition for The Local
THE Local has been awarded three runner-up awards in the highly-contested 2021 Victorian Country Press Association awards. The awards were announced last Friday, December 3.
The Local was highly commended, in the 2000-6000 circulation category, for best print advert, best community campaign and best news photo.
Best print advert was by graphic designer Dianne Caithness for her Bingo at the Bowlo advert for the Daylesford Bowling Club.
Best community campaign was for the Legends of Lockdown campaign, shining a spotlight on people going above and beyond for others during Covid-19.
Best news photo was for Kyle Barnes’ image of Peggy Warren as part of a Hepburn House calendar featuring clients dressed as film stars.
The Local’s editor Donna Kelly said it was fantastic for The Local to be recognised for its achievements during what was a pretty tough year.
“I don’t think anyone would disagree that 2021 has been a hard year so to be acknowledged in such prestigious industry awards is really pleasing.
“All of our crew do an amazing job and support each other. Dianne and Kyle have been individually recognised here but it is only because everyone works together to produce great editions of The Local every fortnight, and every week for a while back there, that we make this work.
“I would also like to thank our fabulous advertisers, readers and those who give us the heads up about the many stories we cover in each edition. The Local is a real community effort.
“Other print and digital newspapers come and go but The Local has been a mainstay of the region for more than eight years now. And we are not going anywhere.”
Judges’ comments:
Best print advert (circulation 2000-6000)
Highly commended – The Local – Bingo at the Bowlo
The clever creative (by graphic designer Dianne Caithness) helps to cut through instantly. A great blend of colours helps to separate important details.
Best community campaign (circulation 2000-6000)
Highly commended – The Local – Legends of Lockdown
Few communities didn’t need a lift during Covid-19 lockdowns. This campaign concept works with
the newspaper showcasing local legends. Nothing inspires others more than reading about people making a difference, no matter how big or small.
Best News Photo (circulation 2000-6000)
Highly commended – The Local – My calendar girl
The Local’s photographer Kyle Barnes has recreated an iconic image from the film American Beauty for a cheeky charity calendar. The original image – a nude woman afforded discretion through strategic placement of red rose petals – is immediately recognisable in the calendar image of 84-year-old Peggy Warren. A photo guaranteed to bring a smile to your face and no doubt a big reason the (Hepburn House) calendar was a sellout!
