June 26th, 2025LA Rams landed

Superstars from the LA Rams have landed in Melbourne to meet fans ahead of Australia’s first-ever NFL regular season game. It’s just one of the events backed by the state government that creates jobs for Victorians.

Premier Jacinta Allan and Minister for Tourism, Sport and Major Events Steve Dimopoulos joined LA Rams stars Kobie Turner and Steve Avila for a tour of the MCG ahead of next year’s blockbuster game.

The visit is part of countdown to the Rams making history, with the MCG to host the first NFL regular season game outside Europe or the Americas – reinforcing Victoria’s status as the country’s sporting and major events capital.

The Rams held its Fan Combine over the weekend at Margaret Court Arena which attracted Victorians who met with players alongside the Vince Lombardi Trophy, cheerleaders and Rams mascot Rampage.

Players have had the chance to see some of the city’s most iconic locations – with visits to Maha, the NGV, CBD laneways and an AFL match at the iconic MCG.

The multi-year deal with the NFL will deliver significant economic benefits and will showcase Melbourne to a huge global audience, including the US market which generated $330 million for the state’s visitor economy in 2024.   

Australia is also a significant global market for the NFL, home to a growing fan base of millions of supporters – with the Rams acting as the designated ‘host’ team for next year’s game.

It will soon be even easier for NFL fans from the United States to visit Victoria, with Delta Air Lines announcing it will run three new direct flights per week between LA and Melbourne from December this year.

Major events like the NFL game don’t just bring visitors – they support local jobs and boost the economy.

New data reveals the state’s record-breaking $40 billion visitor economy is employing more Victorians than ever.

Fans can register for updates on ticketing and game details at nfl.com/Melbourne.