February 27th, 2026New tourism name

Daylesford Macedon Tourism is known as Destination Central Victoria and now represents Hepburn and Macedon Ranges shires along with Mount Alexander and Central Goldfields shires.
The organisation has funding from state and local governments and is dedicated to leading tourism development, promotion, and collaboration across the four local government areas. As part of the transition, a fresh consumer-facing brand identity has been developed to spotlight the region’s key brand pillars and hero destinations, reinforcing its appeal to visitors. The three levels of partnership – Connected, Engaged and Strategic – offer increasing access to marketing tools, business intelligence, and networking opportunities.