December 15th, 2025Victoria’s first regional Coles Local at Daylesford

Daylesford welcomed Victoria’s first regional Coles Local last Thursday, December 11, as the supermarket reopened with a modern new look and expanded specialty range to serve not only the local community, but also the thousands of visitors who flock to the region each year.

Coles Local Daylesford brings fresh investment to the community, creating 16 new jobs and giving regional Victorians an elevated one-stop shopping destination.
Coles Local Daylesford store manager Naome McDougall, a country Victorian who has been with Coles for over two decades, said she’s proud to be bringing a localised shopping experience to Daylesford that’s designed to meet the unique needs of the community.
“Daylesford is a special community and we’re proud to be making the weekly shop even easier – we’ve got everything locals need to create beautiful meals and home entertaining experiences, particularly in the lead-up to Christmas,” she said.
“We now offer four more grocery aisles, an expanded meat selection, and a range of premium products, from artisan sourdough to specialty cheeses and organic pizzas, to better serve our community and visitors.
“Customers told us they wanted more choice close to home and that’s exactly what we’ve delivered in this store with a thoughtfully selected range of everyday essentials and specialty items, all while providing the same great value customers expect from Coles stores nationwide.”
Reflecting Daylesford’s creative spirit and creating a visual landmark for locals and visitors alike, the store features a striking mural by Australian artist David Bromley, whose Bromley & Co studio calls Daylesford home.
Victorian producers take pride of place throughout the store, from Farro Organic Pizza’s slow-fermented sourdough bases to Ivan’s Pies, Aston Lucas Italian ready meals and Foxes Den gourmet salads, soups and meals.
Time-poor shoppers can skip the aisles with rapid Click & Collect delivering groceries straight from shelves to car boots or enjoy free parking at the store.
Beyond the checkout, Coles Local Daylesford is committed to strengthening the local community through its SecondBite partnership, donating unsold, quality food to local charity partner Good Grub Club. The store will also support Daylesford Football Netball Club, home of the century-old Daylesford Bulldogs.
This festive season customers can help SecondBite put meals on the table for Australians facing hardship by purchasing a $2 charity gift tag or by making a donation at any Coles supermarket checkout until Christmas Eve. Every gift tag purchased can help SecondBite to provide the equivalent of 10 meals to people doing it tough this Christmas. Advertorial